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purposeful?
Delighted customers buy more
...and are more likely to become advocates for your brand, recommending you to friends and online.
Today customer's aren't so easy to delight though.
In today's environment delight goes deeper than just your product.
Customers want to align with your brand as they would their friends and family, and this counts throughout their entire experience with you.
84%
64%
63%
say that being treated like a person, not a number, is very important to winning their business
say their standards for good experiences are higher than ever
Say they'll pay more for a great experience
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80Noir Ultra
Packaging Design
Following a recent brand name-change, 80Noir Ultra needed new packaging for their luxury hot chocolate. Starting with brand alignment, Unicorn identified a stand out feature of the drink was that it could be enjoyed both black and white (with or without milk).
This lead to the creation of both black and white versions that would stand out on the shelves alongside other drink packages as ‘a hot chocolate for adults’.
Unicorn executed the full design process from moodboard to creative copywriting through to print liaison.
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