Working with brands in health, beauty and wellbeing, we saw missed opportunities to understand audiences and drive better business results.
We had noticed changes to how customers were making purchase decisions. Today's inquisitive consumer had started to question traditional marketing. They wanted brands that connected with them on a deeper level, matching not just their needs but resonating with their lifestyle too.
Being curious and creative, we knew we could help brands find better ways to reach and engage with customers. Providing real value to both the consumer and brand.
And so, Unicorn was formed.