Delighted customers buy more
...and are more likely to become advocates for your brand, recommending you to friends and online.
Today customer's aren't so easy to delight though.
In today's environment delight goes deeper than just your product.
Customers want to align with your brand as they would their friends and family, and this counts throughout their entire experience with you.
say that being treated like a person, not a number, is very important to winning their business
say their standards for good experiences are higher than ever
Say they'll pay more for a great experience
Working with brands in health, beauty and wellbeing, we saw missed opportunities to understand audiences and drive better business results.
We had noticed changes to how customers were making purchase decisions. Today's inquisitive consumer had started to question traditional marketing. They wanted brands that connected with them on a deeper level, matching not just their needs but resonating with their lifestyle too.
Being curious and creative, we knew we could help brands find better ways to reach and engage with customers. Providing real value to both the consumer and brand.
And so, Unicorn was formed.