Building a Legacy for Sports Fashion Brand
Legacy Sportswear x Unicorn
About the Project
Objective: Legacy Sportswear had found great success in kitting out the Elite Ice Hockey League but wanted their online presence to appeal to the wider sportswear market.
What we did: Unicorn realigned Legacy Sportswear's brand identity, bringing their inspiring yet relatable story to a new audience with a fresh and modern approach. Unicorn delivered a full customer journey overhaul including the launch of the brands' Shopify website, digital media campaigns, ongoing organic and social activations.
The new form of physical contact
Unicorn launched a number of campaigns promoting the soft-touch sportswear, including social ads and team sport competition.
Real stories, real legacy
Partnering with Legacy ambassadors to amplify social activations with fun and inspiring user generated content to engage the brands audience.