About the Project
Objective: Instant Effects is a vegan and cruelty free skincare brand that is scientifically proven to deliver visible results in minutes. With a strong offering and up coming product launch, Instant Effects looked to transform their brand and transition from in-flight shopping to direct-to-consumer.
What we did: Unicorn worked with Instant Effects to build an honest and trusted brand identity, inclusive of age and gender. We developed packaging, digital assets, sales collateral and digital marketing activity resulting in the winning of not one but two ECRM Buyers' Choice Awards, securing just under $1 million in orders following the awards plus an exclusive deal with the UK's leading pharmacy.
40%
76%
9.6%
Instant Effects Photoshoot
moodboard / styling / casting / photography / post-production
The real-life filter
The campaign featured women and men from all ages, celebrating their un-filtered, fresh and vibrant skin whilst having fun with the quick-fix products. Bubbles were used to emphasise the power of patented OX2 Technology
