purposeful?
Delighted customers buy more
...and are more likely to become advocates for your brand, recommending you to friends and online.
Today customer's aren't so easy to delight though.
In today's environment delight goes deeper than just your product.
Customers want to align with your brand as they would their friends and family, and this counts throughout their entire experience with you.
84%
64%
63%
say that being treated like a person, not a number, is very important to winning their business
say their standards for good experiences are higher than ever
Say they'll pay more for a great experience
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No filters needed for the #goodskingang
Instant Effects x Unicorn
About the Project
Objective: Instant Effects is a vegan and cruelty free skincare brand that is scientifically proven to deliver visible results in minutes. With a strong offering and up coming product launch, Instant Effects looked to transform their brand and transition from in-flight shopping to direct-to-consumer.
What we did: Unicorn worked with Instant Effects to build an honest and meaningful brand identity, inclusive of age and gender. We developed digital assets, sales collateral and campaign marketing activity that resulted in the brand winning not one but two ECRM Buyers' Choice Awards - securing almost $1 million in orders following the awards, with an exclusive deal with the UK's leading pharmacy.
40%
76%
9.6%
Instant Effects Photoshoot
moodboard / styling / casting / photography / post-production
No filters needed
The campaign featured women and men from all ages, celebrating their un-filtered, fresh and vibrant skin whilst having fun with the quick-fix products. Bubbles were used to emphasise the power of patented OX2 Technology.
