A brand new social enterprise; PRIME offer 5-aside football to men of 35+ years of age. Approaching Unicorn with just one location and an ambitious growth plan, Unicorn were excited to support such a socially impactful brand.
With the goal to drive event attendance, Unicorn designed and implemented a full digital strategy.
Phase 1 - Funnel set up
This included Facebook ad strategy framework and an email sequence which would nurture leads through to attendee on-boarding.
Phase 2 - Measure
This phase established the key brand metrics (CPA, CPL lead time, ad performance) This data formed an infrastructure for all activity and a launch strategy was built for the new venues from this.
reduction in CPL
(cost per lead)
reduction in CPA
(cost per attendee)
reduction in ad spend required to reach launch attendance target